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Archive for 10. December 2008
How to Attract More Buying Customers and Help Feed the Homeless this Winter
10. December 2008 by admin.
There is a marketing tool that will help attract money-in-their-pockets buyers who will gladly spend their money and help feed the hungry. Businesses win, the customers win and the hungry are fed.
Although fuel prices have dropped don’t expect it to last. Food prices are still high and more and more people are turning to the food banks to help them through the winter months. Business owners have an opportunity to do something about that today instead of waiting for the government to step in and do something. (Note: that’s not their job or responsibility.)
Businesses will be offering the consumer more value for their dollar and “value” is more important than a few dollars saved. Actually the business owner will be offering the consumer great value as well as a way to save more money than they may spend. It’s a win-win for the business and the consumers.
Shoppers will feel good about spending money this holiday season. Businesses will show a favorable ROI. In addition, business owners and their customers will be able to help feed the hungry while receiving great tax write-offs.
Below are some ways businesses are using this program:
- If your business is such that your closing ratio is good for the number of people who walk through your doors then you might want to give the $100 certificates just for them visiting your business or taking a test drive in one of your vehicles.
- Or for every purchase between $100 and $300 they will receive $250 in free gas or groceries.
- Or make them an offer they can’t refuse that will provide you a solid ROI based on your profit numbers.
- You can give the certificates to your employees as a Christmas bonus and save hundreds in expenses and they will love you for it.
Side Bar: For Internet Marketers and Network Marketers this is a great tool to make more money. Instead of giving e-books as bonuses, give them something that they can really use. For example, if they spend $100, give them $100 in free gas or groceries (decide what to offer them in relation to your profit margins). When someone realizes they are really getting your product for free they won’t mind the exchange.
For network marketers, when someone joins your business give them the same value in free gas or groceries that they invested in joining you.
Customers can then use some of their certificates for themselves and give some to the food banks as a donation and use them as a tax write-off. The ideas are limited only by your imagination.
Bruce Davis with Bellastanza Furniture stated “This Gas Promotion is the best closing tool I have used in a long time.”
Russell Rye of Rye Furniture commented, “Sold $18,756.00 of furniture on 11 gas certificates. This program works!”
So make this holiday season one that will always remember – helping others while receiving great value – providing a win-win scenario for businesses and their customers – obtaining solid tax write-offs – increasing bottom line’s in a time when most businesses will be struggling just to keep their doors open.
In keeping with the holiday spirit of helping others, 23% of my profits will go to local food banks.
Gary Gile
Tech-Age of
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